Have you noticed the new branding at McDonalds includes touch screens inside the restaurant? One may think the idea of a self-ordering system is about reducing employee costs and increasing NOI, but it actually is driven by the desire to focus on the customer’s experience.
Read moreHow and Why You Should Respond to Negative and Positive Online Reviews
Because teams tend to focus on damage control when it comes to negative reviews, responding to positive reviews are often sidelined. After all, responding to positive feedback is often sidelined as many times the focus is on damage control for negative reviews. How many times has an ecstatic review gone viral?
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