Community is the most-desired amenity
According to ButterflyBMX recent article, “8 trends to expect in the future” #4 trend, “Community is a most desired amenity. We may not think of Community as an amenity or even connect the dots on the benefit when a prospect is looking. Understanding the scope and effect community has on a resident is important. So much so the NMHC/Kingsley Apartment Renter Preference Report showed that 60% of residents indicated their living space reflects their identity. That is 6 out of every 10 renters, or view it this way: 180 residents of a 300 apartment home.
Read moreThe concept of personal brand trust can extend beyond individuals to also influence the trustworthiness of a company. A company's brand is essentially the sum of the perceptions and experiences people have with it, and trust is a fundamental element of a strong and positive brand.
Read moreResident expectations have changed and as we serve our residents we need to shift our approach. It is not just okay to do the minimum and expect the resident to be satisfied, as an industry we must focus on the experience in order for residents to truly enjoy living in the community which leads to renewing their lease.
Read moreOver the last several years, our industry has become aware of the prospect expectations when it comes to the leasing experience. We have heard loud and clear their desire for flexibility, exceptional user technology experience and access at their fingertips to a subject expert when it comes to having questions. Not only have we become aware, but many Management Companies are realizing they must take action and implement new technology to meet the prospects expectations is necessary, to which many have already implemented technology.
Read moreThe cliche line, Multifamily is slow to change… on the heels of 2024 our industry I see we need to continue to embrace the change that is needed. I recently asked the Multifamily Insiders Linkedin Group what they saw as the area’s we needed to focus on and Staff came in first with 55% agreeing. Lisa Russell shared her perspective digging into three specific areas.
Read moreMost people think communication is about what they are saying, however exceptional communication isn’t about what you said, it is about what the other person heard. Every single individual involved in a maintenance request should know what is happening at every step in the process and can get engaged if they need to. Should the resident call to ask what the status of their request, no matter who picks up the phone, that employee should know.
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