THE DO'S

Posts with lots of Likes, comments, and shares
Posts that receive a high volume of Likes, comments, or shares in a short time
Posts that are Liked, commented on, or shared by one’s friends
Link posts
Post types that one interacts with often
Post types that users seem to prefer more than others (e.g., photo, video, or status update)
Videos uploaded to Facebook that receive a large number of views or extended viewing duration
Posts that are timely or reference a trending topic
Posts from Pages that one interacts with often
Posts from Pages with complete profile information
Posts from Pages where the fan base overlaps with the fan base of other known high-quality pages

THE DON’TS

Like-baiting
Posts that include spammy links
Frequently circulated content and repeated posts
Text-only status updates from Pages
Posts that are frequently hidden or reported (a sign of low quality)
Posts that ask for Likes, comments, or shares
Posts with unusual engagement patterns (a like-baiting signal)
Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads