It’s not surprising that 84.5% of renters who participated in our 2019 Online Renter Study said they researched online before reaching out to a community. With a variety of online resources available to renters, the tour now comes down to a simple means of verifying what the renters have seen online. Renters are wondering “Do the pictures I am looking at online truly represent what will be seen when I get there?” when starting their renting journey.