COVID-19 has forced many renters out of the office and into a work-from-home situation and renters have had to adapt. What we’ve seen in every round of our COVID-19 National Renter Study, is an increase of renters working from home who have no idea when they will be allowed to return to work.
Read moreDoes Your Prospects’ Perception of the Community Meet Reality?
It’s not surprising that 84.5% of renters who participated in our 2019 Online Renter Study said they researched online before reaching out to a community. With a variety of online resources available to renters, the tour now comes down to a simple means of verifying what the renters have seen online. Renters are wondering “Do the pictures I am looking at online truly represent what will be seen when I get there?” when starting their renting journey.
Read moreSocial Media and Review Responses: Do you know your audience?
During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however each have a different target audience. Imagine you are checking out a new restaurant for dinner, if you have never been there before, reviews will be the most important aspect of looking for a quality restaurant.
Read moreRenters don't trust your website. Here's why!
We all have made purchases online, perhaps even yesterday. When you are looking for a specific item, you read multiple reviews, crowd source your family and friends and do as much research as possible before you decide to buy.
Read moreHigh Tech and Higher Touch: The Evolution of Leasing
Have you noticed the new branding at McDonalds includes touch screens inside the restaurant? One may think the idea of a self-ordering system is about reducing employee costs and increasing NOI, but it actually is driven by the desire to focus on the customer’s experience.
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