During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however each have a different target audience. Imagine you are checking out a new restaurant for dinner, if you have never been there before, reviews will be the most important aspect of looking for a quality restaurant.
Read moreHow and Why You Should Respond to Negative and Positive Online Reviews
Because teams tend to focus on damage control when it comes to negative reviews, responding to positive reviews are often sidelined. After all, responding to positive feedback is often sidelined as many times the focus is on damage control for negative reviews. How many times has an ecstatic review gone viral?
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