One of the most innovative ways to think about Social Media Sites, such as Facebook, Instagram is like the retail display window.
Read moreSocial Media and Review Responses: Do you know your audience?
During your day to day tasks do you treat social media posts and responding to reviews the same? Both are equally important in a community’s marketing strategy, however each have a different target audience. Imagine you are checking out a new restaurant for dinner, if you have never been there before, reviews will be the most important aspect of looking for a quality restaurant.
Read moreHigh Tech and Higher Touch: The Evolution of Leasing
Have you noticed the new branding at McDonalds includes touch screens inside the restaurant? One may think the idea of a self-ordering system is about reducing employee costs and increasing NOI, but it actually is driven by the desire to focus on the customer’s experience.
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